About Nine Lives

“Born from the DNA of a hard-day’s work—Japanese-made and tilting towards the world”

Nine Lives comes from a boozy night in Tokyo, when Kotaro Sato and Ian Segal found themselves talking about cats and their nine damn lives. Well, they said, we’re jealous of cats, so we are trying to live nine lives at once. And then figured they should make the clothes to match.

Nine Lives learns from Japan’s over-constructed, high-quality American heritage/workwear and adapts itself to a modern lifestyle that distinguishes less and less between work and leisure. In other words, clothing with a volume knob (that goes up to eleven). Also, the patterning has been rebuilt to fit a more international frame.

There is a Japanese word, “kodawari,” without a direct English translation. It means something like "passion," "dedication," "obsession," "fastidiousness," and "pain-in-the-ass’ness." It’s the untranslatable core at the heart of great Japanese aesthetics, cooking, and culture. Nine Lives is entirely constructed in Japan, and its factories stretch across the country, from Okayama to Aichi, from Nagano to Tokyo. 

Basically, Nine Lives is just trying to make the best clothes they possibly can. And for them that means something like a symphony of furiously dedicated craftsmen, all playing something weird and feral.


Nine Lives is one of two brands under the same roof—Kotaro's private label, Cruce&Co., brings his international take to Tokyo mod fashion.